Meet the Founder

Kultura was founded by Najdana Majors, whose career began in the corporate world, but whose true passion lies in working with startups—particularly small tech teams. With over 10 years of experience, Najdana has helped build and retain top talent through the power of exceptional company culture.

Holding a Master’s in Industrial-Organizational Psychology and equipped with a history of driving growth, Najdana focuses on creating tailored solutions that empower organizations to thrive by nurturing their most valuable asset—people.

The Kultura Story

Kultura is more than just a consultancy—it’s a personal mission. After years of reflecting on my own professional journey, I realized that culture was always at the heart of what mattered most in an organization.

Derived from the Serbian word for “culture,” Kultura is the embodiment of my passion for fostering strong, sustainable organizational cultures. Whether it’s defining values, crafting an employer brand, or developing performance management systems, Kultura is committed to helping you build a workplace where culture is the foundation for success.